The question “are video clips still relevant?” has been fiercely debated of late but it’s evident that when artists and directors join forces and deliver clips that result in fervent discussion and viral sharing on the social media sites they are able to retain their importance and influence in a society with an increasingly short attention span.
Taylor Swift and Kendrick Lamar - 'Bad Blood':
This mini-movie was directed by Joseph Kahn who is also responsible for her epic 'Blank Space' clip. 'Bad Blood' really shows off Tay's squad with this massive cast of celebs and of these numerous guest stars, the most badass would have to be Mariska Hargitay, known for her role as Detective Olivia Benson from Law & Order: SVU who helps victims of domestic violence, sexual assault and child abuse. (She also helps them IRL with the organisation she founded called 'Joyful Heart Foundation' BTW) but if you're a keen follower of the Swizzmeister or of celeb cats or both, you'll already be aware that one of Swift's felines was named 'Olivia Benson' in a nod to this character. Other appearances other than K.Dot include Selena Gomez, Gigi Hadid, Cindy Crawford, Cara Delevigne and Ellie Goulding to name a few. With all of the Katy Perry controversy aside it's a straight up cool clip that had us all talking. If you're after a larf, check out the clip without music below.
Drake - 'Hotline Bling'
The memes! The memes! The clip itself is nothing amazingly special but the internet went into overdrive being put to use for its intended purpose (one can only assume this is what they had in mind when the internet was conceived) with Drake's crazy dance moves transformed into hilarious memes for all to enjoy. It has had everyone sharing and giggling this year and below is a compilation of some of the best.
Years and Years - 'King'
I could tell you how awesome this clip is but I’d rather show you... through interpretive dance!
This song and clip are so engrossing; once you begin watching, you cannot look away. The choreography and positioning is absolutely flawless which begs the question, “Was it photo-shopped or shot separately?”
One point in the clip is reminiscent of the old 'Dance Space' on Club [V] channel adverts, which were also super cool conceptually. This song was huge this year and once you peep this clip, it’s impossible to separate the song with the images from the video in your mind.
Sia - 'Elastic Heart'
Continuing the interpretive dance theme here with this widely discussed, hot topic of a clip. Sia added to her successful string of clips and performances involving young Maddie Ziegler but this time she also enlisted the talent of the kind of funny/kind of weird Shia LaBeouf. He was originally known for his acting role in the ‘Transformers’ franchise but is now arguably better known for his peculiar antics. The ‘Elastic Heart’ clip depicts the pair wearing nude coloured leotards while dancing within an enclosure in what Sia describes as ‘warring Sia states’. Due to some major controversy surrounding the video Sia had to come out and explain the concept of the video after people were upset that the clip represented or triggered paedophilic imagery. Sia eventually issued an apology to anyone adversely affected by any misinterpretation of the clip. For so many reasons this film-clip had everyone talking this year, earning it a spot in our most influential clips list.
Troye Sivan - Blue Neighbourhood Series
“Blue Neighbourhood” video trilogy including singles ‘Wild’, ‘Fools’ & ‘Talk Me Down’
Saved the best ‘til last. These three clips tell a heartbreaking but beautiful story of two boys that grew up together and fell in love but were forced apart by their fathers who were disapproving of their relationship. This trilogy is the very definition of the word ‘influential’ and Troye is obviously one to practise what he preaches as he is quoted as saying: “I think that representation is one of the most effective ways to educate people” and he doesn’t disappoint with this storyline. This is a must see, 10/10 series of clips.
Part 1: WILD
Part 2: FOOLS
Part 3: TALK ME DOWN
Written by Kate Carnell