To accompany their stand-alone track, ‘First World Problems’, Unknown Mortal Orchestra (UMO) has released a music video that combines contemporary dancing with glammed-down rock.
An alternative dance tune with a deeper meaning, ‘First World Problems’ will lull you into a reverie with with its soft blues rock melody. The telephone effect of the vocals gives the song more ground, complementing the coalesce of art forms that set the stage for the song’s tale.
The track features two stories that flow in parallel synchronization; one between the dancers, and one between the lyrics and video. The movement of the dancers forms a dialogue that narrates a tale of two souls trying to stay in tune to the other’s frequency, but finding themselves disconnected. The video, as director Kiani de Valle describes, is a ‘response’ to the song’s lyrics: “She’s betting all she has on a first world problem”— to which you see the dancer giving her all to what reveals to be a failed relationship.
Like a curtain drawing back, the video gives the song more depth and perspective. UMO’s ‘First World Problems’ will leave you entranced by it’s captivating choreography, wordless romance and visual imagery.
Written by Suzan Calimli