Now Watching: CHAI – 'NO MORE CAKE'

Friday, April 3, 2020

Dynamic Japanese band CHAI unveiled another catchy single recently, this time sharing ‘NO MORE CAKE’, which is their first new track since releasing their 2019 album PUNK. The video, directed by Hideto Hotta, features scenes of the four-piece using cake batter and frosting to paint their faces.

According to the band, the single is their take on wearing makeup. Mana from CHAI said, “We feel like that you should wear makeup that you feel suits you. Wearing makeup shouldn’t be based on the orders of someone else.” Yuuki also added, “Doing your makeup to look like another person is the same as applying cake to your face.”

In the video, they wanted to expand on the idea that makeup can be a form of art, Kana notes, “We wanted the theme for this music video to be ‘makeup meets art.’ That’s why at times we had our faces looking like cake and then expressed as art.”

Watch ‘NO MORE CAKE’ by CHAI below.

Written by Kristy Smolcic 

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