Now Watching: CHAI – 'Ready Cheeky Pretty’

Friday, May 15, 2020

Dynamic Japanese four-piece CHAI have unleashed their second single of 2020 with their freshly released single ‘Ready Cheeky Pretty’. The release of the track was also shared alongside the accompanying music video, co-directed by YUUKI from the band and Hideto Hotta, with YUUKI also doing the illustrations for the clip.

The fearless single is about self-empowerment according to the band. They said on the single, “KEEP IT REAL! Go back to the real you! It’s all about moving forward and living by instinct! To go forward with the voice of your heart! Nothing symbolizes this more for us than the carefree nature, strength, and purity of a monkey. We pay homage to this in ‘Ready Cheeky Pretty’ because we feel that animals have the ability to be REAL more than humans.”

I think we can all agree that ‘Ready Cheeky Pretty’ is the exact song we all need during these testing times — blast it on-repeat with us below.

Written by Kristy Smolcic 

Follow CHAI: