Now Playing: CHAI – 'Donuts Mind If I Do'

Friday, October 23, 2020
(Photo by Kodai Ikemitsu)


Dynamic Japanese quartet CHAI earlier this month shared their latest single 'Donuts Mind If I Do', coinciding with news of their major signing to Sub Pop. 


'Donuts Mind If I Do' has a daydream-like quality that makes it feel like your troubles are worlds away. Featuring dreamlike layered vocals and laidback instrumentation, it's the type of song we all need right now. CHAI said on the track, "When you’re feeling vigorous, when you’re feeling sick, You like what you like!  No changing that! Even if what I like is as simple as a donut <3. It’s this type of song!"


The accompanying visuals, directed by Hideto Hotta, shows the four-piece sitting by a grassy hill, enjoying colourful donuts. Hotta explains the concept behind the video:


"On an all-white table cloth, eating donuts, sits CHAI.  They can even sip on the tea in the teapot if they’d like! Ultimately time passes, and the elderly CHAI is still there, enjoying their last supper in the middle of the meadow, white-table cloth and all eating their donuts.  CHAI changes physically, but one thing that does stand still is them living in their truth. If finding true happiness is one of the goals the human race is constantly in search of, then conveying this in this visual, spreading what happiness means to CHAI, to me, is something I feel is important in us living in our truths."


Check out 'Donuts Mind If I Do' by CHAI below. 


Written by Amy Smolcic (@amysmolcic)


 


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