Now Playing: CHAI – ‘ACTION’

Friday, January 22, 2021
Photo by Yoshio Nakaiso

Get your best dancing shoes on because Japanese band CHAI has released a brand new single, this week sharing ‘ACTION’. The track will be appearing on their newly announced forthcoming record WINK, due for release on May 21 via Sub Pop. 

Not only is the song incredibly groovy, but it also has an important message — with the song built around ideas of togetherness and seeking change through collective action. Yuuki from CHAI said, “I wanted to dedicate that song to the year of action.”

The band also adding, “The world as we know it has changed, but even with that, it's still a world where nothing really changes. Wouldn't it be wonderful if there were more action rooted in happiness? Be the change that you want to see! I'm going to be the pioneer in seeing the world I want to see, meeting the people I want to meet! We start off by expressing the fun in action with this music video. Why don't you join us?! It's that type of song.”

Check out ‘ACTION’ by CHAI below.

Written by Kristy Smolcic

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