Scottish-Chinese alt-pop up-and-comer LVRA (pronounced loo-rah) makes her mark with her mesmerising new single ‘Dead’. The track follows in the footsteps of her debut EP LVCID, released last year.
LVRA’s evocative lyrics, smooth vocals and experimental production is a deadly combination in the best way possible. She says on the track, “There’s a unique power you gain when you stop caring about what people think of you.”
Also adding, “It’s an ongoing battle, though, and ‘DEAD’ is about the conflict between the fantasy of not caring and how you feel in reality. The video captures that, with a version of myself who has her shit together and another that is fighting to survive.The use of red represents fear in the human condition, but in Chinese culture it also symbolises happiness. One rarely comes without the other.”
Listen to ‘Dead’ by LVRA below.
Written by Amy Smolcic (@amysmolcic)
